Curriculum
5 Sections
8 Lessons
4 Weeks
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The Foundations & Local SEO
Get the business showing up on Google search and maps within 14 days without spending money on ads.
3
1.1
Lesson 1.1: Claiming & Optimizing Your Digital Storefront
1.2
Lesson 1.2: Simple Keyword Research for Busy Owners
1.3
Quiz 1: Local Search Essentials
2 Questions
Turning Visitors into Buyers with Email
Build an asset you own completely (an email list) so you don't rely solely on social media algorithms.
3
2.1
Lesson 2.1: The “Ethical Bribe” (Lead Magnets that Work)
2.2
Lesson 2.2: The 3-Step Automated Welcome Sequence
2.3
Quiz 2: Email Marketing Strategy
2 Questions
High-Impact, Low-Time Social Media
Create content that actually drives revenue without spending 5 hours a day on your phone.
3
3.1
Lesson 3.1: The Content Pillar Framework
3.2
Lesson 3.2: Short-Form Video Strategy (Reels/TikTok/Shorts)
3.3
Quiz 3: Social Media for Business
2 Questions
Paid Ads & Tracking on a Budget
Safely test paid advertising without wasting money.
3
4.1
Lesson 4.1: The $5/Day Meta Ads Test
4.2
Lesson 4.2: Reading Your Data (Google Analytics 4 Simplified)
4.3
Quiz 4: Advertising & Data
2 Questions
Final Certification Exam
Set this up as a final Quiz assignment with a pool of overarching questions.
1
5.1
Certification Exam
3 Questions
Digital Marketing Course for Small Business Owners
Curriculum
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